Average Order Value Calculator
Find your average revenue per order.
Results update as you type.
How it works
Average order value, or AOV, is the amount of revenue your store earns from a typical order, and it is one of the most revealing numbers in ecommerce. You calculate it by dividing total revenue over a period by the number of orders placed in that same period. A single sale tells you almost nothing on its own, but AOV summarizes the buying behaviour of your whole customer base into one figure you can watch, benchmark and try to move. It matters because it sits at the heart of your unit economics: for a given amount of traffic and a given conversion rate, a higher AOV means more revenue with no extra visitors to acquire. That is why raising AOV is often cheaper than chasing new customers. Store owners use this calculator to measure the impact of upsells, cross-sells, product bundles, free-shipping thresholds and volume discounts, all of which are designed to nudge shoppers toward larger baskets. It also helps you understand how much you can afford to spend acquiring a customer, because the value of the first order sets a ceiling on profitable ad spend. Track AOV month over month, compare it across channels and campaigns, and use it alongside conversion rate and traffic to see exactly where your revenue is really coming from and where the biggest growth levers sit.
AOV = total revenue ÷ number of orders
The formula divides the total revenue collected over a chosen period by the count of orders in that same period, producing the mean revenue per order. Because every order contributes its full value to the numerator and adds one to the denominator, larger baskets pull the average up while small orders pull it down. Keeping the revenue and order counts to the same time window is essential, otherwise the ratio is meaningless.
Source:Standard retail metric (average order value)
We review all our tools from time to time to ensure accuracy.
Worked example
How to use this calculator
- 1
Enter your values
Enter total revenue and number of orders.
- 2
Adjust the options
Fine-tune any options to match your situation.
- 3
Read your result
Average order value updates instantly as you type — no button to press.
Frequently asked questions
What is a good average order value?
There is no universal target because AOV depends heavily on your category and price points; a furniture store will dwarf a snack brand. Instead of chasing an absolute number, compare your AOV against your own history and against direct competitors selling similar goods. A rising trend usually signals that upsells, bundles and merchandising are working. What matters most is that your AOV, combined with your margin, comfortably covers the cost of acquiring each customer.
How can I increase my average order value?
Common tactics include product bundles, volume discounts, cross-sells and upsells at checkout, and a free-shipping threshold set slightly above your current AOV so shoppers add one more item to qualify. Loyalty perks, gift-with-purchase offers and clear related-product recommendations also help. Test one change at a time and re-check your AOV after each so you can attribute the movement, and make sure the extra revenue is not eaten by the incentive you offered.
Should I calculate AOV using revenue or profit?
AOV is a revenue metric by definition, so it uses total sales revenue divided by orders, not profit. That said, revenue alone can mislead if your larger orders carry thinner margins, so many sellers track AOV alongside gross margin to see the full picture. Use AOV to gauge basket size and buying behaviour, and pair it with margin and customer acquisition cost when you are making decisions about pricing or ad spend.
What time period should I use for AOV?
Choose a window long enough to smooth out daily noise but short enough to reflect current behaviour, which for most stores means monthly. If you run frequent promotions, compare like-for-like periods, such as this month against the same month last year, so seasonal swings do not distort the reading. Just keep the revenue figure and the order count aligned to exactly the same dates, because mismatched windows produce a number that means nothing.
Does AOV include shipping and taxes?
That depends on how you define revenue for the calculation, and consistency matters more than the exact choice. Many stores use net product revenue, excluding shipping charges and sales tax, so the metric reflects the value of goods sold rather than pass-through costs. Whatever you decide, apply the same rule every time you calculate AOV so your trend line stays comparable, and note your definition so teammates read the number the same way you do.