Revenue Calculator
Calculate revenue and gross profit from sales.
Optional — adds gross profit and margin.
Results update as you type.
How it works
A revenue calculator converts the two numbers every seller already knows — how many units went out and what each one sold for — into total sales income, and then into the profitability figures that actually guide decisions. Multiply units by price and you have top-line revenue. Add an optional cost per unit and the tool layers on total cost of goods, gross profit, and gross margin as a share of revenue. Revenue is the headline that funds everything a business does, but on its own it says nothing about whether the business is viable. A high revenue calculator reading paired with a razor-thin margin can be more fragile than a smaller number earned at a healthy spread. Separating the two is why margin appears alongside the total here. The multiply-then-subtract method is used because it mirrors how an income statement is built from the top down: sales first, direct costs next, gross profit as the difference. Founders, shop owners, sales teams and finance staff reach for a revenue calculator when pricing a product, forecasting a launch, comparing suppliers, or sanity-checking whether a promised order will genuinely move the business forward once the cost of goods is honestly counted.
Revenue = units × price · Gross profit = revenue − units × unit cost
Units multiplied by price gives total revenue, because every unit contributes the same sale value. Units multiplied by unit cost gives the direct cost of producing what you sold. Subtracting that cost from revenue leaves gross profit — the money left before overhead. Expressing gross profit as a percentage of revenue yields the margin, a scale-free figure you can compare across products of very different prices.
Source:Standard financial formula
We review all our tools from time to time to ensure accuracy.
Worked example
How to use this calculator
- 1
Enter your values
Enter units sold and price per unit.
- 2
Adjust the options
Adjust cost per unit if they apply — sensible defaults are already set.
- 3
Read your result
Total revenue updates instantly as you type — no button to press.
Frequently asked questions
What is the difference between revenue and profit?
Revenue is the total money customers pay you for goods sold, before any costs are removed. Profit is what actually stays with the business after costs. Gross profit subtracts only the direct cost of the goods, while net profit goes further and subtracts rent, wages, marketing, tax and every other operating expense. A company can post large revenue and still lose money, which is why the two are never interchangeable.
How do I calculate total revenue?
Multiply the number of units sold by the price charged for each unit; that product is your total revenue for the period. If you sell several products at different prices, calculate revenue for each line and add the results together. For subscriptions or services, replace units with the number of billing cycles or hours and price with the fee per cycle. The method is identical — quantity times price, summed.
Is this gross profit or net profit?
The profit shown here is gross profit, based only on the per-unit cost you enter. It tells you how much each sale contributes before overhead. Net profit would also subtract operating expenses such as salaries, rent, software, advertising and tax. To reach net profit, take the gross profit from this tool and deduct every fixed and indirect cost your business carries over the same period.
What is a good gross margin?
It depends heavily on the industry. Physical retail and grocery often run on gross margins of 20 to 40 percent, software and digital products frequently exceed 80 percent, and manufacturing sits somewhere in between. Rather than chasing a headline figure, compare your margin against direct competitors and against your own history. A margin that is stable or rising while sales grow is the healthier signal to watch.
Do I need to enter a cost per unit?
No. Cost is optional. Leave it blank and the tool simply returns total revenue from units and price, which is useful for quick sales forecasts. Enter a cost and it unlocks total cost of goods, gross profit and gross margin in one step. Enter your fully loaded per-unit cost — materials, direct labour and inbound shipping — for the most accurate profitability picture rather than the sticker price alone.