Calculadoras de Marketing
Mide el retorno de tu inversión publicitaria.
Calculadora de ROAS
Mide el retorno de la inversión publicitaria a partir de los ingresos.
Calculadora de CPM
Halla el coste por mil impresiones a partir del gasto y el alcance.
Calculadora de CPC
Calcula el coste por clic a partir del gasto y los clics.
Calculadora de CTR
Calcula la tasa de clics a partir de clics e impresiones.
Calculadora de Tasa de Conversión
Halla el porcentaje de visitantes que convierten.
Calculadora de Coste por Adquisición
Calcula lo que cuesta cada adquisición a partir del gasto total.
Calculadora de Valor de Vida del Cliente
Estima los ingresos totales que aporta un cliente con el tiempo.
Calculadora de Coste de Adquisición de Clientes
Halla lo que cuesta ganar cada cliente nuevo.
Calculadora de Tasa de Cancelación
Mide el porcentaje de clientes que pierdes.
Calculadora de MRR
Calcula los ingresos recurrentes mensuales y la tasa de ejecución anual.
Calculadora de ROI de Email Marketing
Mide el retorno y el beneficio de una campaña de email.
Calculadora de Costo por Lead
Halla tu costo por lead a partir del gasto y los leads.
Calculadora de Tasa de Engagement
Halla tu tasa de engagement en redes sociales.
Calculadora de Costo por Conversión
Halla cuánto pagas por conversión.
Calculadora de Tasa de Conversión de Leads
Halla la tasa a la que los leads se vuelven clientes.
Calculadora de Coeficiente Viral
Halla tu coeficiente viral (factor k) de crecimiento.
Calculadora de Cuota de Voz
Halla la cuota de voz de tu marca en el mercado.
Calculadora de NPS
Halla tu Net Promoter Score a partir de las encuestas.
Calculadora de Tasa de Apertura de Correo
Halla tu tasa de apertura de correo según aperturas y entregados.
Calculadora de Tasa de Rebote de Correo
Halla tu tasa de rebote y tasa de entrega de correo.
Calculadora de Tasa de Compra Repetida
Halla la proporción de clientes que vuelven a comprar.
Sobre nuestras calculadoras de marketing
Marketing calculators measure whether advertising is paying its way, starting with return on ad spend — the revenue each dollar of advertising generates. That single ratio drives budget decisions across search, social and marketplace campaigns, because a channel returning four dollars for every one spent deserves more money, while one returning less than it costs needs fixing or cutting. Performance marketers, small-business owners running their own ads, and agencies reporting to clients all use these tools to compare campaigns on equal terms and to justify where the next dollar goes. The calculation is deliberately simple and standard — revenue attributed to ads divided by the spend — and the tool also expresses it as a percentage and shows the gross profit above spend, so the result is easy to read at a glance. The crucial nuance these tools make room for is that ROAS measures top-line revenue, not profit: a 4× return can still lose money if the product's margins are thin, which is why the concept of break-even ROAS matters. If your margin is 25%, you need a 4× return just to cover costs before advertising turns a profit. The limitation to keep in mind is attribution — deciding which sales an ad actually caused is genuinely hard, and the revenue figure you feed in is only as reliable as your tracking. Get attribution reasonably right and ROAS becomes the clearest signal of which campaigns to scale.
Preguntas comunes sobre las calculadoras de marketing
What is a good ROAS?
It depends entirely on your profit margins, not a universal benchmark. Many businesses target 3–4× or higher, but a low-margin product may need a far higher return just to break even, while a high-margin one can profit at 2×. The figure that matters is your break-even ROAS — one divided by your profit margin. A 25% margin needs a 4× return to cover costs before advertising adds profit. Compare your ROAS against that break-even point, not against a generic target.
What is the difference between ROAS and ROI?
ROAS compares revenue to advertising spend only, so it measures how efficiently ads generate sales. ROI compares profit to total investment, accounting for product costs, overheads and everything else, so it measures whether the business actually made money. A campaign can show a strong ROAS while producing little ROI if margins are thin. Use ROAS to compare and optimise ad channels; use ROI to judge whether the overall effort was worth it.
What is break-even ROAS?
Break-even ROAS is the return at which ad-driven revenue exactly covers your costs, with no profit and no loss. You calculate it as one divided by your profit margin — a 25% margin gives a break-even ROAS of 4×, meaning you must earn four dollars per dollar spent just to come out even. Any return above that is profit; anything below loses money. Knowing this number turns a raw ROAS figure into a clear verdict on whether a campaign is actually working.